September, 2005

EDR MEDIA CREATES DIGITAL DISPLAY “FIRSTS” FOR THE NEW WYNN LAS VEGAS HOTEL AND CASINO

EDR Media has recently completed a groundbreaking digital media project for one of the world’s most highly anticipated destination resorts – Wynn Las Vegas. As part of its vision to take the casino experience to a whole new level, Wynn Las Vegas asked EDR to create, integrate, and trigger dynamic digital display messages in ways that had never been done before in the gaming industry.

A major focus of the project was the resort’s 2,000 video poker and slot machines. To replace the traditional flat signage, EDR worked with Wynn Las Vegas’s creative director to design and produce dazzling 3D animations identifying the different games and denominations. The animations are displayed on slot-topper LCD displays. Over 75 of these displays are installed throughout the casino floor. Then EDR’s programmers broke new ground by making the screens dynamic -- integrating them with in-house slot data systems so that they can display jackpot wins virtually in real time. The result takes the gaming environment to new heights of fun and surprise, as all casino visitors share in the excitement of jackpot wins as they happen.

Other integration efforts include screens that dynamically display the wait status for Texas Hold’em poker tournaments, and a program that interrupts the in-house audio system with custom music to announce that Bonus Bingo, a game unique to Wynn Las Vegas, is now being played. All media installations were on-line for Opening Day in April, 2005.

The 2.7-billion-dollar luxury hotel and casino resort is Las Vegas’s preeminent destination. It features more than 2,700 deluxe rooms, an 18-hole golf course, its own private mountain and lake, and 76,000 square feet of retail space, including a Ferrari and Maserati dealership.

“We are thrilled that Wynn Las Vegas recognized EDR’s digital display experience and electronic branding capabilities,” states Peter T. Vrettas, EDR’s ceo. “It has been very satisfying to help the resort take slots gaming to the next level of excitement. And it’s an honor to be associated with an organization known worldwide for its commitment to delivering only the finest – at every level of the visitor’s experience.”

EDR Media develops, produces, and manages high-end digital signage networks for casinos, restaurants, and major retailers, including Best Buy and Costco. In addition, EDR produces a broad range of digital media programs including broadcast television shows, radio and television commercials, and business media programs. Full-service audio and video production services are provided on-site at the firm’s Beachwood Studios Production Center.

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