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September 18, 2006 COMPETISYS TAPS EDR MEDIA FOR ITS MAGA ADVERTISING NETWORKAlliance Offers Unique Dual-Language Financial Services and Advertising Program in collaboration with the Mexican-American Grocers Association. Competisys Corporation and EDR Media LLC announced today that the companies have completed a strategic alliance for the development and management of a unique dual-language digital advertising network. The network will be an integral part of the Competisys MAGA-FundStream Program being installed at grocery stores in collaboration with the Mexican-American Grocers Association (MAGA). Under the MAGA-FundStream program Competisys will place Internet-enabled financial services kiosks and digital advertising displays at MAGA-affiliated retail locations nationally. The kiosks will provide an array of services to attract additional store traffic, including financial services such as check cashing, prepaid cash cards, remittance cards and bill payment to un-banked customers under the Banco el Mago™ banner. The kiosks will be equipped with high-resolution video displays for advertising content to be distributed and managed by EDR. "Our goal is to provide unsurpassed financial services dedicated to the Spanish-speaking market, with the support of leading advertisers who want to reach that market,” said William Prentice, Chairman and CEO for Competisys. "We selected EDR Media because of its proven expertise and its use of leading digital content management technologies.” "Our alliance will help Competisys expand and refine the MAGA-FundStream Program at a faster rate,” states Peter Vrettas, EDR Media’s CEO. “We’ll do this by utilizing state-of-the- art content management software from Scala, Inc. that will allow advertisers to design and implement custom advertising programs for the participating MAGA stores.“ Competisys is an emerging broadband entertainment and communications operator, whose HomeStream™ last-mile solution is poised to reinvent the delivery of video and data services. EDR has built an award-winning reputation for its core expertise in brand image-based video messaging and digital media networks. The Competisys-EDR alliance comes at a time of a growing interest in the use of sophisticated services targeted at Spanish-speaking communities across the country. About Competisys CorporationCompetisys Corporation is a closely held network solutions company based in Irvine, California. The core competency of Competisys, and the central theme uniting its various programs, is the formation of intelligent service delivery networks organized around disruptive technology and innovative business models in industries experiencing fundamental change. Competisys is initiating the MAGA-FundStream program in collaboration with the Mexican American Grocers Association. Under the Program, Competisys will place Internet-enabled financial services kiosks and digital advertising displays at MAGA-affiliated retail locations. About EDR Media LLCLocated in Beachwood, Ohio and Las Vegas, Nevada, EDR Media is a leading content provider for retail media networks, having served national chains like Best Buy, Costco, Kroger, and Red Lobster. EDR specializes in creative, customer-centric programs that enhance the customer experience at retail stores. The company owns and operates Beachwood Studios Production Center, a full-service media production facility. In addition to its retail media business, EDR creates broadcast programs and commercials, and has over 30 years experience in producing business media for leading companies. About Scala, Inc.Scala, Inc. is the world's leading provider of software for digital signage used in retail and other industries. The company's cutting-edge InfoChannel® software platform powers thousands of digital signs around the world including the digital signage networks of Tesco, Best Buy, T-Mobile, ShopRite, Virgin MegaStore, Bloomberg, Burger King, Kiwi, Azizia-Panda Supermarket, McKee Foods, Muvico, Santiago Airport, RaboBank and Warner Brothers Movie World. Since InfoChannel® is proven, scalable, and easy to manage, it is the platform of choice for many digital display networks. Scala, Inc. pioneered the industry of digital signage in 1987, and is today headquartered near Philadelphia, Pennsylvania with operations in California, the UK, Norway, The Netherlands, China and Japan. [back] |