October 2007

EDR COMPLETES WEB-BASED VIDEOS FOR LOWE’S COMPANIES

EDR has now completed Phases 1 and 2 of a web-based video-on-demand project for Lowe’s Companies. The consumer-oriented, do-it-yourself videos give viewers easy-to-follow instructions and tips for common home improvement challenges such as preparing and painting walls, upgrading a bathroom, saving energy, and enhancing the yard. The EDR team provided comprehensive script to screen services, and also created printable PDF instructions as web companions. Log on www.Lowes.com/Videos to see the results. Phase 3 is currently underway.

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