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November 2007 HARRAH’S TAPS EDR MEDIA FOR INNOVATIVE SPORTS MEDIAWhen Harrah’s needed an innovative creative solution for its groundbreaking new Sports Pit at its Las Vegas hotel and casino, it called on EDR’s media experts. The challenge was to design and produce imagery for the room’s panoramic multi-screen installation, which features displays in three different sizes. EDR’s solution – the first of its kind for this type of venue – surrounds and envelops patrons in the beauty and thrill of sports, with animated action that cascades simultaneously and sequentially across all 18 screens in the room. [back] |
