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July 2009 EDR MEDIA ACQUIRES THE GOLF NETWORK™EDR Media announces that it has formed Sports Retail Networks LLC and has completed the acquisition of The Golf Network, a high-end out-of-home digital signage network currently serving advertisers at golf retailers across the country - right at the point of purchase. About The Golf NetworkThe Golf Network was launched in 2008 after two years of development and production by its founders and Big Picture Studios. Hosted by award-winning ESPN golf commentator Jim Kelly and popular actress/entertainer Susan Anton, the high-definition digital signage network features interviews and tips with top golf pros and many Hall of Famers, technology updates, travel and lifestyle features, and related information and advertisements directed to the nation's avid golf enthusiasts. Studies show that the network already has produced significant results in-store. According to Arbitron, The Golf Network has produced a sales lift of as much as 30% in testing locations, and over 40% of viewers made an unplanned purchase after watching the Network's programming. The Golf Network currently airs in 100 stores nationally, including Golf Etc., Golf USA, Pro Golf Discount, ParMasters, and Dunham's Sporting Goods, and reaches an audience of over 4 million viewers. The Network plans to increase to 250 locations by the end of 2009, with an ultimate build-out to 1,000 locations. For more information visit the TGN web site at: www.TGNgolf.com. About EDR Media LLCEDR Media is a nationally-recognized media development company that specializes in consumer-focused media programs, commercials, and promotions for broadcast and out-of-home media applications. Clients include national broadcasters, retailers, and resort & casino companies. EDR is headquartered in Las Vegas, Nevada, but its primary production facilities are located at its Beachwood Studios Production Center in Beachwood, Ohio - a premiere media production and network operations center with a talented team of media professionals servicing broadcast and out-of-home networks. For more information on EDR Media LLC visit www.edr.com. [back] |
