July 2009

EDR HELPS GROW SLOTS BUSINESS AT "CITY OF DREAMS" IN MACAU

By creating captivating, rich media promotional messages, EDR has helped Macau's City of Dreams entertainment resort build the popularity of Slots gaming in an Asian cultural setting. EDR's Cash and Car Celebration messaging succeeds on three levels. First, it entices patrons to play the Slots with exciting 3D sequences that combine action, speed, and suspense. Second, the promotional messaging draws patrons closer to the Slots by visually linking them to key local landmarks as well as to elements in Macau's natural environment. Finally, every message consistently yet subtly incorporates elements of City of Dreams' brand identity. City of Dreams opened on June first and is developed by Melco Crown Entertainment Limited (NASDAQ: MPEL). It is the eighth casino property opening that EDR Media has participated in since 2004.

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