July 2009

EDR MEDIA GROWS ITS CASINO & RESORT BUSINESS

Since August 2004, when Wynn Las Vegas contracted EDR Media for its digital signage, EDR has seen Resort and Casino Media develop into a targeted line of business for the company.

In the past 5 years EDR has participated in the openings of 8 new casino properties worldwide. In addition to Wynn Las Vegas they include Venetian Macau, Lumiere Place, The Palazzo, Wynn Encore, Horseshoe Casino, and City of Dreams. The Company has also created media for 6 other highly successful gaming properties: Hard Rock Hotel and Casino, Harrah's Las Vegas, Sands Macau, Table Mountain Casino, Legends Casino, and Four Seasons Macau

EDR is recognized in the gaming industry for its unique ability to create high-impact digital messaging that reflects a property's brand image. EDR's rich media dynamically displays jackpot amounts and winners; promotes games, events, and amenities; and entices patrons to play more and stay longer. The messaging appears indoors and outdoors throughout the properties -- on entrance marquees, bank ends, slot toppers, and outdoor signage. The creative team has also produced feature shows in entertainment areas. EDR's platform-independent approach has allowed the Company to create media that interfaces to a number of gaming specific applications from such vendors as IGT, Bally's and Paltronics.

EDR's executives believe that the Company is solidly positioned to continue this impressive growth with Resort and Casino clients. States vice president Nick Mussulin, "Gaming properties want to work with a media company that has significant expertise in property-wide media development, one that understands the value of communicating with guests in a real time environment. EDR offers them that, as well as a comprehensive understanding of how their business operates."

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