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Beachwood Studios Production Facility

October 15, 2006


Partnership Enriches Both Companies and Offers Retailers a Powerful Promotional and Content Development Solution for Burgeoning In-store Media Applications

Paltronics and EDR Media have announced today that the companies have recently joined forces to take the casino experience to a whole new level with high-impact digital media networks.

Paltronics, a world-leading manufacturer of casino gaming system solutions and display technology, and EDR Media, a nationally-recognized developer of media content, will work together to provide total networked solutions for their casino clients. Their combined expertise gives casinos a uniquely comprehensive resource, when they want to enrich the patron environment with a high-impact messaging system that creates excitement, encourages loyalty, builds casino brand identity, and offers operational efficiencies. EDR custom-creates the messaging to reflect the casino's brand identity, while the innovative Paltronics One Link system technology enables central control over all in-house displays, from the slots floor, to the tables, to the restaurants and beyond - at one or multiple venues.

Angelo Palmisano, president and ceo of Paltronics remarks: "Paltronics is committed to providing its clients with innovative, total system solutions. Our alliance with EDR Media adds award-winning creative capabilities to our offering, and provides casinos with a 'two for one' opportunity: the best technology and the best creative in a single package." States EDR ceo Peter T. Vrettas: "EDR is constantly looking for new ways to use the power of technology to extend the creative messaging capabilities of digital retail networks. By teaming up with Paltronics, we will have the opportunity to do just that."

The companies recently worked together to provide a high-end casino merchandising system for the Wynn Macau Hotel and Casino which opened last month in Macau, China. The application included entertainment, promotional, and instructional media content displayed on the casino floor. Special animated sequences and dual-language messaging target casino patrons to enhance the gaming experience.

About EDR Media LLC

Located in Beachwood, Ohio and Las Vegas, Nevada, EDR Media is a leading content provider for gaming and retail media networks. Its award-winning programs are installed nationally in casinos, restaurants, grocery stores, banks, and more. EDR maintains a full-service audio, video, and graphics production facility on-site. In addition to its digital media network business, EDR creates broadcast and commercial television programming, and has over 30 years experience in developing business media for leading companies and organizations.

About Paltronics, Inc.

Founded in 1992, Paltronics' revolutionary gaming technology creates efficiencies and drives excitement on the casino floor. First to market with premium-quality LED screens, bonusing technology, progressive and table systems, Paltronics has developed the only system that manages slots, tables and media in one elegant solution. A well-established international company with offices and affiliates in Las Vegas, Reno, Chicago, Atlantic City, Johannesburg, Sydney and London, Paltronics has built an impressive blue chip customer base and a reputation for technical excellence and innovation.

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