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February 2010 THE GOLF NETWORK TAKES ON WORLDWIDE GOLF SHOPS' DOOH NETWORKSPORTS RETAIL NETWORKS EXPANDS THE GOLF NETWORK™ WITH ACQUISITION OF WORLDWIDE GOLF SHOPS' DIGITAL SIGNAGE NETWORKSports Retail Networks, a venture of EDR Media LLC, announced today that it has completed the acquisition of the Worldwide Golf Shops' digital signage network and will merge it with The Golf Network™ - the country's largest network of digital displays serving golf retailers across the country. SRN acquired the network from Digipulse LLC, an Orange County, California digital media company that has run the WGS network for over three years. Digipulse will continue to support the network for TGN. Worldwide Golf Shops operates over 40 leading retail golf stores nationwide and includes Roger Dunn Golf Shops, The Golf Mart, Van's Golf Shops and Golfer's Warehouse. "WGS and its flagship stores represent a significant expansion of The Golf Network," says Peter Vrettas, EDR Media's CEO. "We have eyed WGS for some time and are thrilled to add its high quality and high volume stores to our network." Al Morris, WGS's President, added: "We are pleased to be part of The Golf Network and to begin receiving its top quality programs. Joining a larger network of stores will enhance our customer experience and provide increased sales for our vendors." About The Golf Network™The Golf Network™ was launched in 2008 after two years of development and production by its founders. Hosted by award-winning ESPN golf commentator Jim Kelly and popular actress/entertainer Susan Anton, the high-definition digital signage network features interviews and tips with top golf pros and many Hall of Famers, technology updates, travel and lifestyle features, and related information and advertisements directed to the nation's avid golf enthusiasts. In 2009 EDR Media formed Sports Retail Networks, and acquired the Golf Network with plans to expand the network to other retailers. Studies show that the network already has produced significant results in-store. According to Arbitron, The Golf Network™ has produced a sales lift of as much as 30% in testing locations, and over 40% of viewers made an unplanned purchase after watching the Network's programming. The Golf Network™ currently airs in 100 stores nationally, including Dunham's Sporting Goods, Golf USA, Pro Golf Discount, ParMasters, and Golf Etc. TGN reaches an audience of over 4 million viewers. The Network plans to build-out to 1,000 locations. For more information visit the TGN web site at: www.TGNgolf.com. [back] |
