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Beachwood Studios Production Facility


  • A private Nevada-based investment group has acquired EDR CORPORATION, along with its media production facility Beachwood Studios.
  • The investment group is made up of Technik & Trade (an international consulting group), Telecine Multimedia, Inc. (a Montreal-based media production company), and other investors from other parts of the country.
  • Peter Vrettas, EDR Corporation’s past President, now majority owner and CEO of the new company, brought the group together to acquire the key assets and businesses of the media production company and fund the growth of the new company.
  • The new company is named EDR MEDIA LLC and will focus on the profitable businesses and operations of the predecessor company. The entire Beachwood-based staff, along with sales offices in Los Angeles and Las Vegas will be kept in place.
  • The company will continue to operate the successful Beachwood Studios media production facility, the largest of its kind in the region. The facility produces television programs and commercials, as well as media programs for a variety of non-broadcast applications.
  • EDR Corporation has been a key player in the electronic media business in Cleveland for 35 years. It has a long history of media development for corporate communications and training and in 1989 opened a $5 million media production center in Beachwood. The company also had an equipment division that installed media centers for major clients. By 2002 the company had closed the division and began a process of returning to its core business of developing high-impact media content for Broadcast and Business applications.
  • EDR MEDIA will continue to focus its business on three market segments: Broadcast Entertainment, Private Media Networks (Narrowcasting), and Creative Services for advertising and corporate communications.
  • Since its reorganization, the company has been operating profitably and acquiring new clients including Best Buy, Gateway, Muvico, and Red Lobster. In addition, the company has been working on major advertising campaigns for Stern Advertising (Pearle Vision, Ohio Lottery & McDonald’s) and Liggett Stashower (Cedar Point).
  • In particular, the company has embarked on a new business of building and managing promotional and advertising media networks for large retailers (Narrowcasting). EDR recently won a merchandising achievement award from the Point-of Purchase Advertising Institute (the first awarded for narrowcasting) for its digital displays at Best Buy. The Best Buy project was also featured in the August 2003 issue of POP Times magazine.

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