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Beachwood Studios Production Facility

November, 2003


Alliance Further Entrenches EDR Media and PlayNetwork as Creative and Technological Leaders in Burgeoning Market of Business Media Entertainment

EDR Media LLC and PlayNetwork Inc. announce that the companies have formed a strategic partnership.

EDR Media has built an award-winning reputation for its core expertise in video messaging and digital media networks. PlayNetwork specializes in custom branded music and quality sound and video system design and installation services. Combined, the companies will now provide retail, restaurant, and hospitality businesses with a one-stop solution for their end-to-end media entertainment needs.

"This is a big win for retailers who want to provide a dynamic shopping experience to their customers," states Peter Vrettas, EDR's CEO. "Delivering high-quality in-store media content is a complex and rapidly changing business. The partnership offers retailers high-level expertise in both creation and systems integration, as well as a single point of accountability for development and deployment."

"A shared passion for quality, exceptional customer service, and a commitment to continual innovation formed the basis for this partnership," commented Adam Brotman, President and CEO of PlayNetwork. "With our combined and complimentary expertise within the full spectrum of in-store media entertainment, this partnership positions both companies as the leading providers for creative entertainment services that enhance business environments."

The business media entertainment industry is experiencing tremendous growth. The introduction of more cost-effective digital content management and distribution technologies, the decreasing cost of high-end hardware, and retailers seeking to enhance the customer experience within their store environments are all factors fueling this growth. More than ever, businesses are looking to companies like EDR Media and PlayNetwork for video messaging, custom music, digital media networks, and quality sound and video systems to deliver an enhanced branded experience to their customers.

About EDR Media

Headquartered in Beachwood, Ohio, EDR Media LLC is a leading content provider for retail media networks, serving national chains like Best Buy and Gateway. EDR Media collaborates closely with clients to produce creative, customized content that educates, entertains, and enhances the retail environment. The company’s dynamic messaging solutions enable marketers and advertisers to target key customers, deliver a more relevant shopping experience, and differentiate themselves from the competition. EDR Media maintains a full-service audio, video, and graphics production facility on-site. In addition to its retail network expertise, EDR Media creates broadcast and commercial television programming, and has over 30 years experience in developing corporate media communications for fortune 1000 companies.

About PlayNetwork

Established in 1996, Redmond, Washington based PlayNetwork Inc. is a creative end-to-end entertainment solutions provider for businesses worldwide, delivering custom branded music, messaging, sound and video system services, and digital media network solutions that enhance store environments and customer experiences. PlayNetwork ranked 104th on the 2003 Inc. 500 list of fastest-growing private companies, with a customer base that includes premium brands such as Abercrombie & Fitch, Brinker International, Chico's FAS, Krispy Kreme Doughnuts, Levi Strauss & Co., Starbucks Coffee Company, TGI Friday's and The Finish Line. PlayNetwork's collaborative approach, technology innovation, exceptional customer service and “Great Installations – Great Systems” (G.I.G.S.®) quality-assurance program enable businesses to personalize their music and video content and A/V systems to address convergent media entertainment needs. More information is available at www.playnetwork.com.

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