April 2010

EDR’S NEW MOBILE MARKETING SERVICES HELP MARKETERS CONNECT WITH CUSTOMERS

Mobile marketing is growing by leaps and bounds—and with the introduction of MobileVu™, EDR is positioned to help businesses take advantage of this growing phenomenon.

MobileVu™, EDR’s mobile marketing program, lets retailers and other businesses communicate one-to-one messaging and promotions to consumers. Our line-up of solutions ranges from a simple number and keyword messaging to sophisticated location-based and matrix code services.

Today’s tech-savvy consumers are more than ready for mobile marketing. A February 2010 ABI Research study indicated that 45% of mobile phone users would like to receive coupons and discounts—a 25% increase in just 14 months.

EDR is partnering with communications giant Neustar on the MobileVu™ service offerings. EDR helps clients select the service solution that meets their marketing needs, while Neustar provides the technology infrastructure.

For more information on MobileVu™ click here.

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